Skeletal of Sales

Lets Look through

“Sold Out” is the favorite phrase of every sales person on this planet.

All of us sell something to make a living.

The crux of every sale is difference in the maturity of buyer & seller.

In fact, nothing would ever be sold if all of us had same maturity.

Example :

A person who buys a book at 20/- buys only when he feels it’s worth 20/- while the seller will sell it at 20/- only if it earns him a profit. ( i.e, worth less than 20/-)

The buyer very well knows that the seller is making profit, but he is okay to let go some money as seller’s profit because - in his mind, he is convinced that the book is rightly priced.

Now consider that both of them have same maturity, the buyer will never be okay with seller earning profit and the seller will never sell it at cost price; the transaction will never happen.

Like Pricing, there are different domains of maturity based on which sales happen.

These are metrics are a skeletal of the core business model, the brand, product, design, distribution is all just packaging.

Below is a list of Buy This & Sell That;

• Buy Bulk, Sell Individual ( B2C )

• Buy Default, Sell Personalization ( Printing )

• Buy Time, Sell Ease ( Software Business )

• Buy Effort, Sell Time ( Commodity Business )

• Buy Advance, Sell Just in Time ( Stockist )

• Buy Experiences, Sell Story ( Bloggers & Vloggers )

• Buy Many, Sell One ( Manufacturing )

• Buy Uncertainty, Sell Support ( Insurance )

• Buy Emergencies, Sell Time ( Loans )

• Buy Testimonials, Sell Referrals ( D2C )

• Buy Fear, Sell Faith ( Religion )

• Buy Data, Sell Analytics ( Business Intelligence )

• Buy Live, Sell Nostalgia ( Photographers / Videographers )

• Buy Opinions, Sell Facts ( Review Websites )

• Buy Obvious, Sell Surprises ( Lucky Draws )

• Buy Big Picture, Sell Details ( Big Data Analytics )

• Buy Complexity, Sell Understanding ( Teaching )

• Buy Transactions, Sell Reconciliations ( Razorpay )

• Buy Past, Sell Future ( Google Photos )

• Buy Attention, Sell Advertisements ( Instagram )

• Buy Process, Sell Ease ( Shopify, Dukaan )

• Buy Experiences, Sell Spectacles ( Business Consulting )

• Buy Problems, Sell Impact ( Start Ups)

• Buy Asset, Sell Liquidity ( Gold Loans )

It’s beautiful when we don’t just look at the business, but we look through the business model & appreciate the skeletal of the business.

Do you know any more examples of Buy This & Sell That?

Add it in the comments & i would love to read :)

Thanks,

Manish